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Ragnar Engagement Campaign: 

93-Year Old Ernie Andrus

Compelling brand content resulting in .0002/ Engagement 

Overview

In Feb. 2017,93-year-old, WWII Veteran Ernie Andrus set out to do what people half his age dream of doing; running Reebok Ragnar Del Sol, a 200-ish mile overnight running relay in Arizona.

 

Ragnar's goals were to increase brand impressions and inspire their existing audience, that they too could do the unthinkable.

 

 The perfect ingredients for a viral social campaign came into play; 1 parts inspiring story, 2 parts compelling creative, 3 parts execution.

HOW WE HELPED

Ragnar knew if they could tap into the unique stories of their runners they would energize global tribe runners. We provided campaign creative (photo, video and copy), execution reporting and analytics and helped to bring this incredible story to life.

 

Results

  • .0002/ engagement

  • More than 10,000 likes

  • $20,000+ worth in brand impressions, shares and reach.

  • The photo-journalism stories about his journey and advice to others were the most liked, shared and commented on social post in the history of the Ragnar Relay series.  

  • ROI: more than 3,000%