Ragnar Engagement Campaign:
93-Year Old Ernie Andrus
Compelling brand content resulting in .0002/ Engagement
In Feb. 2017,93-year-old, WWII Veteran Ernie Andrus set out to do what people half his age dream of doing; running Reebok Ragnar Del Sol, a 200-ish mile overnight running relay in Arizona.
Ragnar's goals were to increase brand impressions and inspire their existing audience, that they too could do the unthinkable.
The perfect ingredients for a viral social campaign came into play; 1 parts inspiring story, 2 parts compelling creative, 3 parts execution.
HOW WE HELPED
Ragnar knew if they could tap into the unique stories of their runners they would energize global tribe runners. We provided campaign creative (photo, video and copy), execution reporting and analytics and helped to bring this incredible story to life.